Our History


Development History


Sep, 2009 / Guangzhou ZENS Household Articles Co., LTD was founded.

Dec 9, 2010 / ZENS took part in the 5th China Industrial Design Week in Guangzhou, the 5th Guangdong Industrial Design Activity Week, and Guangzhou International Design Week.


Dec 11,2010 / Johan Adam Linneballe, the Denmark image design master for famous brands and chief adviser for 2010 Guangzhou International Design Week, visited ZENS exhibition room and hoped to carry out a series of deep strategic cooperation between International Designer Association and ZENS.


Oct, 2011 / ZENS Arts gave support to the recycling and low-carbon show tour and hosted the activity -- “Show You the Beauty of ‘Oldness’ ”.


Dec 11, 2011 / ZENS discussed cooperation with Michael Young who was a star in the field of international design. He paid a visit to ZENS and exchanged ideas with designers there.


Apr 7, 2012 / The show tour activities “Big Design -- Appreciation of Design Products of Masayuki Kurokawa and ZENS” were held in joint efforts between ZENS (Guangzhou) and Guangzhou Grandview Mall.


Apr 14, 2012 / Masayuki Kurokawa, a prominent design master from Japan, visited China and was invited to the design symposium “Life and Its Character” in Guangzhou Westin Hotel.


Jul 25, 2012 / “Wandering” tea sets—China Design Awards - “Kapok: Best of the Best” (2011)-- were fortunately chosen as a gift by Guangzhou government during an official visit to Italy. The tea sets helped show the fascination of the oriental design in Milan -- “the capital of fashion and arts in the world”.


Oct 22, 2012 / The 12th Exhibition of International Toys and Gifts was held in Shenzhen Convention and Exhibition Center, where many fascinating products of ZENS were on display, demonstrating the oriental life wisdom.


Dec 6, 2012 / ZENS took part in the International Design Week in Guangzhou. The award ceremony of China Design Awards (Kapok) was held in Guangzhou, where the world first wine-warmer——“Le Xing” of ZENS was awarded “Prize of Habitation Design” and “Best of the Best Design”. ZENS also received “Award of Advancement in Industrial Design” by Guangdong Industrial Design Association.


Dec 10, 2012 / ZENS was fortunately invited to the workshop——“Happy Guangzhou: Design Improves Life” held by Guangzhou Industrial Association and INDEX from Denmark. On the occasion, ZENS took this opportunity to discuss with INDEX about how the working and living conditions of Guangzhou citizens could be improved by different creative design products and design philosophy.


Sep 13, 2013 / ZENS participated in “the 3rd Guangzhou-Taiwan Youth Forum”, jointly guided by Taiwan Affairs Office of the State Council and Taiwan Affairs Office of People’s Government of Guangdong Province, and hosted by Taiwan Affairs Office of People’s Government of Guangzhou and other administrative units. On the forum, Weiping Zhang, General Manager of ZENS, talked about how traditional retail industries could survive and flourish at the time of rapid development of e-commerce with Xie Men, vice-president of Excellence Group, and Shudong Li, CEO of Moonbasa. In addition, GM Zhang discussed about how to make a breakthrough at the commercial age with Jingfeng Lai, president of Taiwan Onwind Creative Culture Co., LTD, Wenzong Chen, president of Taiwan Singang Incense Artistic Culture Garden and other Taiwan entrepreneurs.


Jun 21, 2013 / Masayuki Kurokawa and ZENS were present at Interior Lifestyle TOKYO

2013 / A unique inheritance of aesthetic value facilitated more existence of ZENS in various international restaurants and halls of design concepts, which was conducive to the presence of the oriental beauty on international platforms. “Pin Yu” tea sets were purchased by Yannick Alléno for the use in a newly-opened high-class resort restaurant in Maldives. At the same time, “Extraction”, “Pin Yu”, “Pin Cui” and “Pin Tao” tea sets and “Le Xing” wine sets were on display in ALTAGAMMA in Moscow, which were widely received by Russian consumers.


Feb 7-11, 2014 / ZENS took part in the Spring Exhibition of International Consumer Goods in Frankfurt, Germany. The majority of products in the exhibition were new featured ones of that year, which attracted a number of participants to appreciate show pieces and talk over with ZENS on the first day of exhibition. Those products were regarded as “diamonds” of that exhibition hall by ASA president from Germany.


Mar, 2014 / Masayuki Kurokawa and ZENS released series of works “ZK tableware sets”.


Jun 3, 2014 / Masayuki Kurokawa put ZK series of ZENS on display at Interior Lifestyle TOKYO for the second time.


Jun 28, 2014 / Beijing and Guangzhou witnessed the opening of ZENS Timing flagship stores.


Aug 18, 2014 / Peter Castan, a special envoy from the Association of Designers in Holland, came to ZENS in Guangzhou, delivering a masterly speech about “ZENS: the Road to Design and International Brand” and intercommunicating with audiences.


Nov 22, 2014 / Alongside the canal in the downtown of Amsterdam -- the European famous capital of arts, design and innovation in Holland, ZENS opened the first Chinese brand store that managed businesses of the oriental life utensils in Europe.


Dec 4, 2014 / ZENS took part in an exhibition in the Guangzhou International Design Week. The grand award ceremony of China Design Association (Kapok)-- CDA-2014 was held in Guangzhou, where ZENS came back with fruitful results: “Nomination Award of CDA” and “Best of the Best Award”. “Zhe Xing” traveling tea sets were honored with “Nomination Award”. In addition, “Cheerful-sticks” portable tableware and “ZF Hehe” tableware were given “Nomination Award” and “Best of the Best Award” respectively.


Dec 5, 2014 / In Guangzhou World Interiors Meeting 2014 during the Guangzhou International Design Week, ZENS made an official announcement that the world’s first BMW “Zhe” series of traveling tea sets were coming into market. Numerous design masters and important figures from home and abroad were present, witnessing the significant event. There were no empty seats in conference room that was big enough for 900 persons.


Jan 27, 2015 / ZENS received ISO9001 Certificate issued by TUV in Germany.


Feb 13-17, 2015 / For the second year in a row, ZENS took part in the Spring Exhibition of International Consumer Goods in Frankfurt, Germany. The latest BMW “Zhe” series of traveling tea sets in 2014 and other hot-sale products were on display. The exhibition appealed to most famous brands of household retailers from Germany and attracted many participants to appreciate show pieces and talk over with exhibitors.


Mar 11, 2015 / BMW “Zhe Rui” traveling tea sets won Germany Creative Design -- “Red Dot Award” that was the most magnificent and influential design competition in the world.


Mar 24-27, 2015 / Mark Rutte, Prime Minister of Holland, and the environment minister paid a visit to Shanghai and Shenzhen, in company with Jorg Van De Hoven, GM of ZENS (Europe) as a member of trade and economic delegation. Mr. Jorg presented to the prime minister the investment and development strategy of ZENS in Holland and introduced to him BMW “Zhe Rui” tea set -- the winner of “Red Dot Award”.


Apr 20-23, 2015 / ZENS made a perfect appearance at the Hong Kong Exhibition of Household Articles -- the largest-scale one in the Asia. BMW “Zhe Rui” traveling tea sets were invited to be on display at the Corridor of Craftsmanship -- the core area of exhibition.


May 13, 2015 / 50 visitors from Simon Lévelt and ZENS gathered in Shanghai Oriental Culture Space Center to exchange ideas. ZENS highly praised the concentration and perseverance of Simon Lévelt. They worked together to release three products: ZENS & Simon Lévelt  -- “shuttling”, “timing”, “aurora”. There was a great combination between tea/coffee sets from the Orient and tea/coffee from the Europe.


May 15, 2015 / ZENS started its first business in Shanghai Takashimaya, which meant a choice of not just brand but lifestyle.


May 21, 2015 / ZENS spread it business to la Rinascente in Milan -- the capital of international fashion in Italy. The brand concept, which was focused on the oriental life wisdom, and products of fine quality were highly appreciated by la Rinascente.


Sep 28-30, 2015 / ZENS made its debut at the Exhibition of Hotel Supplies in Dubai. ZENS products whose designs were distinguished by its eastern and western life philosophy attracted a number of professional exhibitors to visit and talk about potential business cooperation.


Oct, 2015 / European Challenge Tour – Foshan Open 2015 was held in Canton First Estate. The theme of competition -- “Green, Environment-friendly, Sustainable, International, Harmonious and Inherent” coincided with the ZENS concept of life -- “Health, Nature and Environmental protection”. ZENS helped start a new season of golf in aroma of tea, giving full support to the development of golf in China.


Nov 13, 2015 / ZENS started a new business in HARRODS that had a long history of 100 years in London.


Nov 21, 2015 / ZENS started a new business in Galeria Inno -- the most famous department store in Belgium.


Nov 29, 2015 / The Eslite Bookstore open its first branch store in mainland China. ZENS became one of the first enterprises to settle down at the zone of Tea Party for Literature.


Jan 8, 2016 / ZENS started its new business at Wall Paper*store -- he e-commerce platform owned by Wallpaper that was the world’s famous magazine for design.


Jan 9, 2016 / ZENS took part in “China Design Exhibition” that was hosted by the Ministry of Culture and other units. The project for exhibition was “New Kitchen of China” by curator Chen Min, a Chinese designer.


Jan 11, 2016 / As a joint manufacturer, ZENS put “WeChat Photo Frame”, which was an official hardware of WeChat, into market.


Jan 14, 2016 / ZENS R&D Center was qualified as the provincial center for industrial design by the Economic & Information Commission of Guangdong Province.


Feb 12, 2016 / ZENS took part in Ambiente once again. As the only one brand invited by the organizer, ZENS was able to deliver a speech and carry out a show tour for its products with Villeroy & Boch, a Germany brand, on the same exhibition stage.


Mar 6, 2016 / ZENS participated in the International Home + Housewares Show 2016 in Chicago.


Sep 2-5, 2016 / ZENS took part in Maison & Objet -- the top grand meeting of design in the world.


Oct 14, 2016 / ZENS took part in the World Green Design Forum Brussels Summit, and received the World Green Design Organization Certificate.